![]() She appears in “Generation Wealth,” telling her daughter, “The things you didn’t have were the things that I didn’t believe in.” Her mother, a psychologist, leaned into the counterculture of the 1970s, joining an “eating collective” and refusing to buy Ms. Greenfield grew up in communes on the West Side of Los Angeles. With her minimalist black wardrobe, giant smile and short stature, she’s like a version of her profession out of “The Incredibles”: a slightly glamorous, vaguely academic photographer-mom. Greenfield doesn’t easily fade into the background. Despite being a sly documentarian of strangers at times, Ms. She hadn’t gotten permission, so the security guards would have likely intervened. But she decided not to photograph anyone that day. She had brought her Canon camera, which she plunked down next to her plate a luxury department store is basically her Serengeti. Greenfield apologized and used her fingers to flick a garnish of raw onions directly onto the table. She dressed straightforwardly in a black T-shirt, her Gucci eyeglasses the only suggestion of status. ![]() Over lunch in July at Freds, the restaurant on the top floor of Barneys New York (not her idea, she’d like to note), she ordered a salad with canned tuna in lieu of fresh. Greenfield herself isn’t particularly rich, and she seems determined not to absorb the aspirational codes she has spent her life decrypting. Every American believes that they are the impending rich, and that will never change.” Greenfield quotes the writer Fran Lebowitz: “Oh please, Americans do not hate the rich they want to be them. In a gold-hued, 503-page monograph also titled “Generation Wealth” that Phaidon published in 2017, Ms. Greenfield is well aware that she didn’t invent this notion. It argues that the unceasing pursuit of fame and fortune has “become the new American dream” (it’s a favorite phrase), replacing the Horatio Alger allegory of pulling oneself up by the bootstraps. 3, “Generation Wealth” is a 105-minute collage of a documentary that weaves together still images, news clips, original interviews and footage of Ms. “When Kim Kardashian was photographed with Donald Trump in the White House,” she added, referring to an Oval Office meeting that took place in May, “it looked like it could have been an ad for my movie.”Īrriving in theaters nationwide on Aug. Siegel, a self-professed patron of cosmetic procedures, denied that she has recently augmented her breasts.)Įven the election of a reality-show celebrity as commander-in-chief is a “weird validation of what I’ve been looking at and why it’s important,” Ms. Greenfield said, “for the excess of the new American dream.” (Through a spokesman, Ms. Siegel’s bosom seemed to have grown inexplicably, much like the national economy. Greenfield observed that in the intervening years, Ms. Greenfield, 52, paused to note that one prominent guest had left the festivities early: Jacqueline Siegel, the star of her best-known documentary, “The Queen of Versailles,” about the construction of a $100 million house amid last decade’s financial crisis. She snapped pictures of the well-heeled crowd as she hugged her way around the room, occasionally misplacing a glass of white wine, in a churn of compliments and gossip. Greenfield was wired, welcoming and constantly working. At a party after the New York premiere of her new documentary - “Generation Wealth,” about the perils of capitalism - Ms. Perhaps because she has spent her career watching the rich, the photographer and filmmaker Lauren Greenfield is herself rich to watch.
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